Checklist:
Start a company
Build an MVP
Raise money
Avoid the biggest mistakes early-stage founders make in sales
You don’t have the budget to hire a veteran seller, so you have to become one, fast.
Jump-start your sales acumen with the Selling For Founders masterclass, templates, and 1:1 coaching.
Enroll Now
Hi, I'm Travis Reed.
Every day, I partner with founders who face the same challenge: building a robust sales pipeline, closing deals, and creating scalable processes – all while racing against time to establish market presence.
I understand the hurdles you're facing. Maybe your product isn't fully polished yet. Perhaps the market isn't quite ready. Or like many founders, you might be navigating sales without formal training. Here's the good news: these challenges are entirely surmountable.
The solution lies in mastering technical sales methodology. It's a systematic approach that consistently delivers results – helping you close deals faster and at higher values than you thought possible.
My approach focuses on two critical elements: building meaningful commitment at every stage of your deals and knowing precisely when (and how) to walk away strategically.
In my masterclass, "Selling for Founders," I share the exact blueprint that has helped entrepreneurs transform from technical founders into seriously skilled salespeople. You'll learn practical, immediately applicable techniques to sell effectively, forge enduring customer relationships, and accelerate your company's growth.
Ready to turn your vision into revenue? Let's make it happen.
JOIN ME TO TRANSFORM YOUR VISION INTO REALITY
introducing
SELLING FOR FOUNDERS MASTER CLASS
Transform your startup's trajectory with a masterclass specifically crafted for founders selling early-stage solutions.
This isn't just another sales course – it's a focused blueprint for navigating the unique challenges of selling an emerging product.
You'll gain battle-tested strategies and tactical frameworks that address the real-world obstacles founders face.
Whether you're making your first enterprise sale or scaling your go-to-market approach, you'll learn proven techniques that accelerate your path to success. No theoretical fluff – just practical methods that drive results.
Ready to close more deals and accelerate your growth? Let's get started.
Enroll Now
B2B Sales is Solvable
Most founder-sellers I work with come from highly technical backgrounds. The good news is that the selling process is also extremely technical- but "sales-technical." It is process based, and it's logical. It can be learned and you can excel, quickly.
Syllabus:
Lesson 1: Welcome and Course Overview
The uniqueness of early stage sales
Overall company strategy
How we will win
Lesson 2: Building Your Sales Playbook
The different types of plays in B2B Sales
The most common mistake I see
The two plays you have to master
Lesson 3: Sales Principles and Language
The 10 essential sales principles you absolutely must master
Sales terminology
Section One: The Foundation of Enterprise Sales
Excellence is in Execution
You know the strategy, now it is time to execute. Each step of the process is carefully explained and shown in a way you can learn and master it.
Lesson 4: The Discovery Call
Where you can't win - but you can lose!
The four basic Discovery Call types
Lesson 5: Qualifying Your Deal
MEDDICC and BANT
The art of the "deep dive" call
The pivotal call: the Champions Call
Lesson 6: Closing Your Deal
Help! I am not a "closer!" What is a "closer?"
What is "the procurement department?"
Negotiations for Early Stage Startups
Lesson 7: The Proof of Value
How to run a POC that actually closes deals
Section Two: Executing The Plays Like A Pro
Reps Win Deals; Enablement and Ops Make them Repeatable
What are the basic tools you need to be successful selling your solution? How can we make this repeatable?
Lesson 8: Sales Enablement
What is 'Sales Enablement'
My philosophy on your sales deck
The key pieces of content you will need
Lesson 9: Sales Operations
What is it?
How can we measure the risk in our deals?
How can we forecast?
What are the KPI's we care about?
Section Three: Sales Enablement and Operations
Sales Call Templates
Boost your sales process with our Notion templates.
These templates guide you through sales calls, ensuring you cover key points and make a strong impression.
From strategies to scripts, streamline your sales calls for consistent success.
Starter-Kit
Selling For Founders Master Class
Join our "Selling for Founders" masterclass to transform your selling ability.
Learn how to select the right strategy and then execute each step like a pro.
Perfect for entrepreneurs without any formal sales training.
LEARN TO SELL LIKE A PRO
1:1 Coaching
Unlock your potential with personalized 1:1 coaching.
Receive hands-on, tailored guidance for your specific sales friction, price point, and value proposition.
Get expert advice on all sales situations to overcome challenges and achieve your business goals.
ALL INCLUSIVE CONSULTING
any of this
SOUND FAMILIAR?
DEALS "GOING DARK"
The bane of every CEO and VC's existence! Deals with such promising first calls stall and then... silence.
Learn how to avoid this happening... or walk from the deal properly.
LACKING A STRUCTURED APPROACH TO SALES EXECUTION
Sales is as procedural and methodical as any well-run engineering process.
Learn the best strategy for your unique product and market and then optimize for speed.
DEALS GRINDING ON AND ON BUT NEVER ENTERING CONTRACTING
The deal started brightly, and the customer is happy. They take all my calls but we never seem to progress to a deal. What's going on?
Learn how to avoid this and how to remedy it if you find yourself here.
“Before working with Travis, I thought that as a math nerd I didn’t have the right personality traits to be successful in sales.
What I’ve learned in my work with Travis is that enterprise sales is a skill that can be learned and perfected.
We’ve developed clearly articulated strategies, roadmaps, and complex what-if scenarios that have helped me feel extremely confident in any sales meeting.
Travis has made a tremendous difference for Worldsphere and has helped the whole team develop the confidence we need to succeed.”
EDDIE SIMAN
WORLDSPHERE.AI
by the end
YOU'll BE ABLE TO
MOVE THROUGH DEALS WITH CONFIDENCE AND COMPETENCE
You will always know where you are, where you want to go, and how to get there.
INSPIRE YOUR TEAM
They are looking to you to solve the sales problem and you will show them how.
HIRE BETTER
Every client I've had reaches a point where I say to myself, "I'd hire them as an AE." Once you know the inner workings of your process you will be able to hire more effectively.
I definitely levelled up with Travis
I worked directly with Travis as part of his 1:1 offering.
First off, I always looked forward to our time together-- Travis is a forward thinker, on the cutting edge of what's working in the market. I always learn something! He is upbeat and a pleasure to be around.
But more to the point, when I started working with Travis I learned was there was a lot of selling process and execution knowledge that I did not have.
Travis has a knack for packaging this up in a way that makes sense to me as a very technical founder selling to other businesses.
As for the above quote, I self-rated my sales abilities a 4 out of 10 prior to working with Travis and now I'd say I am a solid 8!
Enrique Esclusa
CEO, Assemble Inc.
The Notion Templates are Like Having a Coach By My Side
Travis absolutely knows the nuances of the various kinds of sales calls. He has been through so many and he does an amazing job of packaging that up so that I can easily consume it.
The templates are great. I literally have them open on one screen as I do my sales calls and follow the logic and scripts he suggests.
It's like he is there with me! The calls unfold exactly the way he predicts!
Ben Seidl
Crosshatch
